The Sonnet locker room
Hockey has changed, so has insurance.
We’ve teamed up with the NHLPA
As a 100% Canadian company, if there’s one thing we love as much as insurance – it’s hockey. We’ve teamed up with the NHLPA to show how your favourite game and its players have evolved. Hockey has changed, so has insurance.
Are you ready for the next generation of hockey?
We’re taking you inside the game through the players, plus sharing a glimpse into their lives off the ice as well.
Would you prefer a pre-game massage or pre-game workout? Hockey has changed and so has insurance. See how game prep has changed for Zach Hyman, Morgan Rielly and Frédérik Gauthier.
[We open on a scoreboard that reads…]
[On-screen text: Young Stars vs. The Legends + the Sonnet Brand Mark]
[Speaker: Announcer]
>> ANNOUNCER: Young Stars vs The Legends
[Cut to the dressing room where our coach speaks to the Young Stars.]
>> COACH: Warming up those game-ready muscles—very smart!
[The Young Stars are working out on a Bosu ball and use resistance bands.]
[Morgan Rielly speaks to the coach.]
[Speaker: Morgan Rielly // Job Title: Defenseman, Toronto Maple Leafs]
>>RIELLY: Ready to go, coach.
[We hear a slapping sound. The Young Stars and coach look around for the source of the sound.]
[We cut to the Legends laying face down on massage tables, being worked on by burly masseurs.]
[Speaker: Doug Gilmour // Job Title: Former Professional Hockey Player]
>> GILMOUR: Hey, Jayna, are they getting ready for the circus?
[The Young Stars shake their heads in disbelief]
[Cut back to the scoreboard to see a laptop with the Sonnet welcome page on it, followed by product screens of the Sonnet purchase experience.]
[Speaker: Announcer]
>> ANNOUNCER: Hockey has changed, and so has insurance. Sonnet home and auto insurance. You can now get insured completely online. Beauty.
[legal disclaimer: Our quoted price is final once all required information for the quote is received. In some provinces, there may be a delay in obtaining such information, which may result in a delay in getting a final quote.]
Sonnet insurance. Proud partner of the NHLPA.
[On-screen text: Sonnet Brand Mark + NHLPA Logo]
[legal disclaimer: Morgan Reilly, Zachary Hyman, Frederik Gauthier, Doug Gilmour, Mario Tremblay and Jayna Hefford are paid spokespeople for Sonnet. Sonnet Insurance is a registered trademark. Sonnet Insurance Company is a federally regulated insurance company. NHLPA, National hockey League Players’ Association and the NHLPA logo are trademarks of the NHLPA and are used under license. ® NHLPA. All Rights Reserved.]
[Cut back to Doug Gilmour with a masseurs feet walking across his back.]
[Speaker: Doug Gilmour // Job Title: Former Professional Hockey Player]
>> GILMOUR: Lower...ah that’s the spot.
Strutting to the rink in a baby blue suit, with a boombox on your shoulder? Compare the fashion of legends Gilmour, Hefford and Tremblay to the stars of today. Hockey has changed and so has insurance.
[We open on a scoreboard that reads…]
[On-screen text: Young Stars vs. The Legends + the Sonnet Brand Mark]
[Speaker: Announcer]
>> ANNOUNCER: Young Stars vs The Legends
[The Young Stars walk into the arena dressed in fashionable suits.]
>> COACH: Now that’s a pre-game fashion show!
[We hear the beginning of disco music. The Young Stars turn their heads to look for the source.]
[We cut to The Legends walking in dressed in dated fashion from the 70s and 80s.]
[Speaker: Jayne Hefford // Job Title: Former Professional Hockey Player]
>> HEFFORD: Look, did they leave their pants in the dryer?
[We cut back to The Young Stars and we see them wearing short fitting pants with no socks.]
[Speaker: Mario Tremblay // Job Title: Former Professional Hockey Player]
>> TREMBLAY: Maybe they think the ice is gonna melt?
[The Legends shake their heads in disbelief]
[Cut back to the scoreboard to see a laptop with the Sonnet welcome page on it, followed by product screens of the Sonnet purchase experience.]
[Speaker: Announcer]
>> ANNOUNCER: Hockey has changed, and so has insurance. Sonnet home and auto insurance. You can now get insured completely online. Beauty.
[legal disclaimer: Our quoted price is final once all required information for the quote is received. In some provinces, there may be a delay in obtaining such information, which may result in a delay in getting a final quote.]
Sonnet insurance. Proud partner of the NHL PA.
[On-screen text: Sonnet Brand Mark + NHLPA Logo]
[legal disclaimer: Morgan Reilly, Zachary Hyman, Frederik Gauthier, Doug Gilmour, Mario Tremblay and Jayna Hefford are paid spokespeople for Sonnet. Sonnet Insurance is a registered trademark. Sonnet Insurance Company is a federally regulated insurance company. NHLPA, National hockey League Players’ Association and the NHLPA logo are trademarks of the NHLPA and are used under license. ® NHLPA. All Rights Reserved.]
[Cut back to Doug Gilmour holding a brick cell phone and shaking his head.]
[Speaker: Doug Gilmour // Job Title: Former Professional Hockey Player]
>> GILMOUR: Boy. Are they gonna regret that look.
The legends are a little behind the curve… Watch Zach Hyman, Morgan Rielly and Frédérik Gauthier show off their custom sticks. Hockey has changed and so has insurance.
[We open on a scoreboard that reads…]
[On-screen text: Young Stars vs. The Legends + the Sonnet Brand Mark]
[Speaker: Announcer]
>> ANNOUNCER: Young Stars vs The Legends
[Cut to the dressing room where our coach speaks to the Young Stars.]
>> COACH: Mission control, the sticks have landed.
[The Young Stars are dressed in their jerseys and holding hockey sticks.]
[Morgan Rielly speaks to the coach while holding his stick.]
[Speaker: Morgan Rielly // Job Title: Defenseman, Toronto Maple Leafs]
>>RIELLY: Yep, carbon fibre, custom curve.
[Cut to the couch and players standing in the change room, smoke begins to enter.]
[We hear the sound of a blow torch. Young Stars and coach begin to look around and sniff for the source of the smoke.]
[We cut to The Legends standing over a kitchen stove curving their sticks over the burner as well as using a blow torch. Doug Gilmour lifts a welding mask to reveal his face.]
[legal disclaimer: Dramatization. Do not attempt.]
[Speaker: Doug Gilmour // Job Title: Former Professional Hockey Player]
>> GILMOUR: What? You guys don’t curve your own sticks anymore?
[The Young Stars shake their heads in disbelief]
[Cut back to the Legends who are blowing out the flame on a stick that caught fire.]
[Cut back to the scoreboard to see a laptop with the Sonnet welcome page on it, followed by product screens of the Sonnet purchase experience.]
[Speaker: Announcer]
>> ANNOUNCER: Hockey has changed, and so has insurance. Sonnet home and auto insurance. You can now get insured completely online. Beauty.
[legal disclaimer: Our quoted price is final once all required information for the quote is received. In some provinces, there may be a delay in obtaining such information, which may result in a delay in getting a final quote.]
Sonnet insurance. Proud partner of the NHL PA.
[On-screen text: Sonnet Brand Mark + NHLPA Logo]
[legal disclaimer: Morgan Reilly, Zachary Hyman, Frederik Gauthier, Doug Gilmour, Mario Tremblay and Jayna Hefford are paid spokespeople for Sonnet. Sonnet Insurance is a registered trademark. Sonnet Insurance Company is a federally regulated insurance company. NHLPA, National hockey League Players’ Association and the NHLPA logo are trademarks of the NHLPA and are used under license. ® NHLPA. All Rights Reserved.]
[Cut back to The Legends holding smouldering sticks.]
[Speaker: Mario Tremblay // Job Title: Former Professional Hockey Player]
>> TREMBLAY: Nah, no ref will check that!
[Speaker: Jayna Hefford // Job Title: Former Professional Hockey Player]
>> HEFFORD: Totally.
About the NHLPA
The National Hockey League Players’ Association (NHLPA) was established in 1967. It represents 750 players in the National Hockey League (NHL). The NHLPA works on behalf of the players in an effort to promote its members and the game of hockey. The NHLPA gives back to the game of hockey by donating equipment to deserving children and supporting grassroots hockey programs, through the NHLPA Goals & Dreams fund.
Learn more by visiting
Sonnet is an official partner of the NHLPA.
NHLPA, National Hockey League Players’ Association and the NHLPA logo are trademarks of the NHLPA and are used under license. © NHLPA. All Rights Reserved.
The NHL Alumni logo is a trademark of the NHL Alumni Association and is used, under license, by Sonnet Insurance Company. © NHL Alumni Association.
You must be a legal resident of Canada and of the age of majority in your province or territory of residence at the time you obtain a quote. If you are a resident of Saskatchewan, Manitoba, Newfoundland and Labrador, Northwest Territories, Nunavut or Yukon you are not eligible to obtain a home insurance quote. If you are a resident of Saskatchewan, Manitoba, Newfoundland and Labrador, Northwest Territories, Nunavut, Yukon or British Columbia you are not eligible to obtain an auto insurance quote.